CONNECTING THE DOTS:
Activating the Cox Automotive brand for NADA 2024.
As one of the worldwide key players in the digital marketing, software and e-commerce, Cox Automotive connects automotive dealers to an ecosystem of solutions, tools, and experts they need. What they needed was an engaging and cohesive identity to draw prospective customers into their exhibit.
Branding
exploration
Together, we created a motion identity system conveying connection, confidence, and simplicity, positioning Cox Automotive as a leader in the automotive industry at the 2024 NADA Show in Las Vegas. Over 25,000 people attended, and the Cox Automotive team exceeded their sales goals.
EXECUTION
Working with Ideabar and all brand partners, over 5 hours of total video content were created, formatted to cover the range spaces and screens covering the Cox footprint. Content ranged from branded logo-articulations, to stage graphics for presenters, to messaging pieces about the future of the Cox Auto world.
Every piece was treated as sacred to the brand. From the jump, we considered all details across all pieces, ensure brand consistency between LED screens and surrounding printed trade-show elements.
Expanding COX Automotive's reach across Las Vegas, we took over the exterior of Resort World, which was the attendees home base—a LinkedIn post featuring the larger-than-life videos received over 255K impressions for Cox Automotive
An Added BonuS
Cox enjoyed workign with the team so much that, nearing completion of the primary work for the conference, they called us up to ask about an “extra” branded experience.
Cox Automotive had a reception during the event to show their appreciation for their clients. We expanded and adapted the visuals for the Zouk Night Club. The animations transformed the space, making it feel elegant and furthering brand recognition.
