That’s why our friends at First Person once again asked David Rickles Creative to help develop a new-product unveil for Cisco. Cisco has developed a tool that simplifies and streamlines the process of system threat response…aptly named Threat Responder. Our challenge was the create a 2:00 piece that showcased all the in’s and out’s of the product via the trademark Cisco brand of being approachable and digest-able. Doubling down on this challenge, the product is a completely virtual too with minimal visualization.
The resulting piece is a beautiful, funny set of animated compositions that showcase the action-reaction of viral threats attempting to penetrate a system. We love it, and so has seemingly everyone else. Cisco used this video as a center-point for their product launch, driving immense interest in the product within the first few weeks following it’s release.
