Unrivaled Engineering
As avid outdoor enthusiasts, our team was thrilled to partner with a brand which we know, love! We were engaged to create a series of in-store and digital/social “How it Works” videos for the imminent launch of a new Boa Technology to compliment the new homepage for the product.
Our mandate: create a how-to that feels completely fresh - showing how the product it works while also making the product looks as cool as possible. And most critically, help show that The Boa Fit Systems is featured across over a hundred brand partners and thousands of products.
It was essential that our approach felt applicable to the platforms, while being product agnostic. Using CAD files from the development team at Boa, we integrated various components of the Boa Fit System into fabrics and materials that felt realistic but not product specific. Dynamic shots of the dials, laces and guides interacting simultaneously were created to ensure that the cause and effect relationship of the Boa Fit System was clearly depicted in an artful manner.
