Rythm’s latest product needed a campaign that showed off the beauty and elegance of the process - extracting terpenes and cannabinoids from the plant and slowly working with temperature and compression to create concentrated crystals. Then, by controlling those crystals, they create beautiful, unique flavors and effects.
We were thrilled to take on the challenge of executing this campaign, crafting a social-first video that showcases the beauty of the crystals, light, and liquid that make this product so unique.