Fitbit Ace 3

The newest Fitbit watch for kids is aimed at encouraging kids to get out and have fun. Wanting to embrace that key goal, they wanted to bring a whimsical, fun personification to the movement of the watches to bring together a playful, energetic spot.

CREDITS

MY ROLE: CREATIVE DIRECTION, ANIMATION
PRODUCER: JOHN HUNT
CREATIVE DIRECTION: John Sadler
CLIENT: FITBIT
PRODUCED AT BONFIRE LABS