Spectrum approached long-term collaborator Spillt as a partner to bring a new brand expression to life for their new S1 internet platform.
This new platform offers the best-in-class wifi and internet system designed for modern-day data exchanges at incredibly high speeds. This became the foundation for the overarching concept of visualizing data running throughout a home. I was brought in on this project primarily to determine how we could showcase this data, both ambiently as well as specifically streaming to and from devices. After several design iterations - ranging from more abstract, fiber-optic-inspired treatments to more literal, connected data lines, the client ultimately chose the path to show a more literal execution.
MY ROLE: Art Direction, DESIGN, ANIMATION, COMPOSITING
FULL CREDITS
SPILLT
PRODUCER: KATIE MARIANI
CREATIVE DIRECTION: RYAN SUMMERS
ART DIRECTION: DAVID RICKLES
ANIMATION: DAVID RICKLES, NANZI WANG
Styleframes and Process
Final Designs
Early Explorations
